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Essentially, men have been trimming their eyelashes to appear more “manly.” TikTok has several examples of this trend; you’ll see men showing how they do it, often using trimmers or scissors. If ...

The latest in men’s aesthetics is eyelash trimming, in which men are cutting their lashes to appear more “manly” — much to the dismay of the rest of us. On TikTok, men are boasting about ...

Ely, Robin J., and Debra E. Meyerson. "Unmasking Manly Men: The Organizational Reconstruction of Men's Identity." Harvard Business School Working Paper, No. 07-054, February 2007.