This type of perm uses a chemical solution alongside digitized heat technology to set the hair into semi-permanent curls. Finding the client “Hallyu,” or the Korean Wave, a phenomenon ...

(Photo Credit: E+/Getty Images) Also known as a hair perm, permanent wave, or permanent texture, these chemical treatments cause your hair to curl or straighten. Getting a hair perm can take ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

He discovered that if hair is soaked in an alkali solution and heated in a curl, it will stay curled. Thus the permanent wave was born. Not content with his triumph, Nessler was busy on many ...

Only a gentle body wave is advised, because tighter waves can damage the hair. Because chemicals in permanents are harsh, a permanent should be only a last resort for fine-haired people.

The Wave’s consistent temperature of 185 degrees transformed my straight hair into loose, beachy waves in under 10 minutes. Image: ghd The barrels are big enough and heat up fast, so I could ...

the introduction of products that allowed women to permanently wave their hair helped to popularize shorter styles of tightly controlled curls. This style was fashionable in America from the 1920s to ...

Hair fashion in 2025 is taking a bold turn, pushing boundaries with innovative styles that elevate the art of self-expression. As we move further into the year, hair trends are blending the best ...

One of the best things about semi-permanent hair colours is that they provide an easy way to switch your hair colour without ...

This repeated pulling can damage the roots and lead to hair breakage or permanent hair loss, especially along the hairline and temples. Dermatologists often see this type of hair loss in people ...