Die-hard ice cream fans can attempt to track Häagen-Dazs’s trip to the Super Bowl in a custom 1963 Cadillac by West Coast Customs, with a chance to earn prizes along the route if you spot them.

Haagen-Dasz announces new ice cream line based on NYC black-and-white cookies, other city snacks The City Sweets line will also include flavors based on churros, pretzels and other street food ...