The new AIS logo. The new logo features five gold lines designed to represent the core values of Australia, sport and movement. Extensive market research was conducted before the final design was ...

What will the new AIS logo look like? It's the next step in the Winning Edge 10-year strategic plan, which targets an ambitious top-five medal tally finish at the Rio Olympic Games in 2016.

FIVE squiggly lines have cost the Australian Institute of Sport (AIS) $500,000 to roll out across the country. The largely government-funded sport agency defended the price tag on its new logo at ...