Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

It says of the platform: "same app, new-ish name." In 2010, it launched HBO Go, an internet streaming service automatically ...

It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the incarnations over the years. What's old is new again. Max is now HBO Max — reversing a ...

The HBO Max logo is being displayed on a laptop screen ... Remember when HBO announced it’d be changing its streaming app’s name from "HBO Max" to just “Max”? Well, they’re officially ...

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

In 2014, the company rebranded the next iteration of a subscription streaming service to "HBO Now." In 2020, HBO first added the "Max" title to become "HBO Max" as it launched an independent ...

First it was HBO Go, then it was HBO Now, followed by HBO Max and ultimately just Max. But now, Warner Bros. Discovery is rebranding its streaming service yet again to: HBO Max (Yes, you read that ...

It says of the platform: "same app, new-ish name." In 2010, it launched HBO Go, an internet streaming service automatically accessible to cable subscribers. Five years later came HBO Now ...