HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

investment and re-focusing the strategy on the programming that is working best like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de ...

The thesis was that combining HBO's programming with reality TV programming ... certain reality series, and Max and local originals, and de-prioritizing other genres that drive less engagement ...

The surprise rebrand follows the change of HBO Max into Max only two years ago. Max, soon to be HBO Max, is the streaming ...

noting that it is focusing on “programming that is working best, like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other ...

The Max brand was supposed to emphasize a breadth of programming beyond the HBO catalog, but Warner’s executives now say the forthcoming rebrand (or unbrand) represents a return to quality over ...

HBO’s parent company, clearly braced itself for the backlash and confusion. That’s because Max reposted HBO Max ... is built around the quality of our programming,” David Zaslav, president ...

The streaming service formerly known as HBO Max will once again ... Inc., executives hoped that the name "Max" would reflect a broader mix of programming and signal more family-friendly content.