HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

investment and re-focusing the strategy on the programming that is working best like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de ...

The thesis was that combining HBO's programming with reality TV programming ... certain reality series, and Max and local originals, and de-prioritizing other genres that drive less engagement ...

noting that it is focusing on “programming that is working best, like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other ...

HBO’s parent company, clearly braced itself for the backlash and confusion. That’s because Max reposted HBO Max ... is built around the quality of our programming,” David Zaslav, president ...

It said the programming that is working best for them is "HBO, recent box-office movies, docuseries, certain reality series and Max and local originals." "No consumer today is saying they want ...

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

The HBO Max logo is being displayed on a laptop screen ... our global streaming service is built around the quality of our programming,” David Zaslav, president and CEO of Warner Bros.