If you are into streaming services, you probably know about Max (formerly called HBO Max). Warner Bros. Discovery decided to rebrand the name back in May 2023. It’s 2025, and the company has ...

Max, the streaming service that’s had a rich and confusing history of rebrands, is now making yet another change. Max is being renamed back to ‘HBO Max’ once again.

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

It’s 2025, and the company has announced yet another rebranding—this time, it’s the logo that’s changing. For the uninitiated, Max’s logo previously flaunted the bright blue color.

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its logo.

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.

It's unclear whether HBO Max will include the same Discovery+ programming. In January 2023, Warner Bros. Discovery hiked the price of HBO Max without ads from $14.99 to $15.99 per month in the U.S.

And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look. Listen, we all make mistakes sometimes, it’s all about how you own them.

And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look. Listen, we all make mistakes sometimes, it’s all about how you own them.

Although still simply called Max, the service has traded its bright blue appearance for a monochromatic black-and-white color palette that’s more reminiscent of the iconic HBO logo.