I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now ...

The updated HBO Max logo features a simplified black-and-white design. A promotional campaign marking the return uses the ...

Max returned its roots as it changes its title back to its original name as part of a larger rebranding effort by Warner Bros ...

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized ...

Max (newly free of “HBO”) began life with a purple aura. However, purple was later exchanged for blue, which CMO Patrizio Spagnoletto told AdWeek is “the most liked color, universally.” Sure.

Redesigned Max logo looks more like HBO's and you can't unsee it. By Rishaj Upadhyay. March 31, 2025. If you are into streaming services, you probably know about Max (formerly called HBO Max).

Popular streaming platform Max is rebranding, again, back to the original HBO Max. Why is the name changing?

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived. Top comment by Augusto Galindo Liked by 18 people ...

Max (newly free of “HBO”) began life with a purple aura. However, purple was later exchanged for blue, which CMO Patrizio Spagnoletto told AdWeek is “the most liked color, universally.” Sure.

Max. Ding dong, that Max blue is dead. And even though the words “HBO” aren’t back in the title of the streamer, everything else about the look and feel of Max’s latest rebrand screams HBO.