The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

The jump to black-and-white branding is not Max's first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name "HBO Max ...

No news on whether there will be an even newer logo, though the press release included an image of silver HBO lettering over a black background — similar to the Max app. Streaming services aren ...

The change comes roughly a month after Warner Bros. Discovery launched a new Max logo with a black background and silvery-white text. The previous version had white text on a purple background. No ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding by Andrew Liszewski Updated Mar 31, 2025, 4:29 PM UTC ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

Not only is it home to all of HBO’s original content, but you can also find TV shows from Adult Swim, Discovery, TLC, Food Network, Travel Channel, and more on Max. In June, it’s impossible to ...

Casey Bloys, Chairman and CEO, HBO and Max Content speaks onstage during Warner Bros. Discovery’s 2025 Upfront Presentation at The Theater at Madison Square Garden on May 14, 2025 in New York City.

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).