It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

Max, formerly known as HBO Max ... evokes the longtime branding of HBO." The new logo looks more like the classic black-and-white logo used by HBO for decades. The logo reportedly updated on ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color ... the traditional HBO black and white monochrome.

It's not HBO, it's Max - but the new logo for Warner Bros ... Discovery was not immediately available for comment. The jump to black-and-white branding is not Max's first aesthetic intervention.

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...