Independent Swiss watch brand H. Moser & Cie. is known for its daring creativity, especially with its Swiss Alp watch line that spoofed smart watches. Now, the brand unveils its last-ever Swiss ...

The Swiss Alp timepiece is 100 percent mechanical. Equipped with H. Moser’s handwound HMC 324 in-house caliber (which boasts 100 hours of power reserve), the watch is manufactured in the Swiss ...

Where and when to buy it: H. Moser & Cie.’s Swiss Alp Watch Final Upgrade is available to reserve at the brand’s website now. The watch is limited to 50 pieces and costs $30,800.

H. Moser & Cie's Swiss Alp watch has been the true anti-Apple Watch, and the final version adds in some even cheekier swipes at the tech industry.

The Swiss Alp timepiece is 100 percent mechanical. Equipped with H. Moser’s handwound HMC 324 in-house caliber (which boasts 100 hours of power reserve), the watch is manufactured in the Swiss ...

The following year, H.Moser released a Swiss Alp Watch Zzzz version, with a black face instead; that was priced at a hefty $27,000, with only twenty of them made.

H. Moser & Cie. is a small Swiss watchmaker that produces around 1,500 watches a year. This limited production ensures that each watch is crafted with the utmost care and precision.

Swiss watchmaker H.Moser & Cie has decided to take on the Apple Watch. Not by creating a smartwatch of their own, but by making a mechanical watch that resembles it.

The H. Moser Swiss Alp Watch Final Upgrade is a limited edition model, with just 50 pieces planned — if you can afford the $30,800 price tag.

H. Moser is calling time on its Swiss Alp Watch, a very serious piece of mechanical watchmaking that started life as the punchline to an industry in-joke. After Tim Cook introduced the Apple Watch ...

The Swiss Alp timepiece is 100 percent mechanical. Equipped with H. Moser’s handwound HMC 324 in-house caliber (which boasts 100 hours of power reserve), the watch is manufactured in the Swiss ...