It is not the first time that Moser has used a bit of tongue-in-cheek comedy to promote its timepieces. Back in 2016, the ...

and the fun Swiss Alp Watch Final Upgrade. By showing these cardboard versions instead of the real watches, Moserland NYC turns into an art show. Bertrand Meylan, co-owner of H. Moser & Cie., ...

In short – if you have the funds for a luxury watch, but want something with a little more personality, this H Moser & Cie Pioneer Centre Seconds Concept Citrus Green is one to watch.