At the time, logo trend guru Bill Gardner lamented the loss of ... Ultimately, whether a company goes conventional or quirky with its logo, it can still have staying power. My analysis of U.S ...

(Everton Bailey Jr./The Dallas Morning News) Dallas has been using its logo for around 50 years, while a local apparel company, Triple D Gear, has been using a similar logo for 16 years.

The new branding combines the current Adobe corporate mark (the triangular “A” logo) with the company’s Adobe Clean typeface (which is used in the software giant’s current logo ...