Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame ... Or even the granddaddy of American logos, Coca-Cola’s hallowed script?

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the fast-paced landscape of marketing, the concept of a brand extends far beyond the ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New ...