Elsewhere in his Guitar World chat, Dalporto gave his thoughts on brands such as Fender and Gibson entering the retail space and outlined one of the store’s biggest new priorities for 2025.

Guitar Center lessons, though, isn’t the only way Dalporto is hoping to innovate the store outside of selling gear. The in-store experience is also set for a significant shake-up, and while ...

Dive Brief: Guitar Center launched an in-store AI shopping assistant, dubbed Rig Advisor, on Monday. Customers scan a QR code in stores to access the mobile tool.

Guitar Center has been a staple in American music culture for more than 50 years. Having around 300 locations nationwide, there are bound to be some hiccups in the chain somewhere.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The 300-store Guitar Center chain recently appeared on ...

During the NRF convention this week, Guitar Center’s EVP of Multichannel Operations, Stephen Zapf, shared the importance of investing in cross-channel retail capabilities such as ship to store, ...