The business of fragrance is one part science, another fabricated nostalgia: the aroma of a loved one’s home, or moments on holiday as a child. Paul Guerlain’s family history has a deep well of ...

Instead, luxe juices are what’s trending. “Men’s is a totally different dynamic from women’s fragrances,” said Larissa Jensen, beauty industry advisor at Circana.

It’s a classic note for a reason—and these varieties show just how much range it has. If you think tobacco smells like cigarettes, you’re wrong. Well, not entirely wrong, but you’re not seeing the big ...

Teenage boys and young men are investing hundreds - sometimes thousands - of dollars into their fragrance collections.

One of our best summer fragrances for men 2024, Tom Ford’s Mandarino Di Amalfi is inspired by the Amalfi coast. With notes of mint, citrus, thyme and wildflowers, it’s fresh, floral and zesty ...

In the grooming world, few things say more about you than a signature scent. That’s what makes it so fun to spritz, sniff and determine the top new fragrances for men every year: They all ...

Feel good, smell good. And according to the Fragrance Foundation (TFF), one of the world’s foremost authorities on smelling good, you could definitely feel better. As is tradition every year, the ...

Men's fragrances, which comprise a third of the business overall, grew 15 percent for that time period, driven by juices and higher-priced items.