Green is not magic There is no "one-size-fits-all" approach to green marketing. Make sure yours is unique and specific because your target audience will ask: "What's in it for me today?" ...

Pricing is as critical in green marketing as in conventional marketing. Concerns about the overpricing of organic foods, for example, has made consumers skeptical about certain green claims.

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products ...

Environmentally-responsible or “green” marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment ...

With changes to green marketing standards on the horizon, adherence to fundamental advertising principles and prudent input from counsel will enable responsible and helpful marketing of the ...

Five Green Marketing Strategies. As consumers become more environmentally conscious, businesses must adapt or risk losing customers to competitors pursuing a green strategy. As a company tries to ...

Examples of green marketing include advertising the reduced emissions associated with a product’s manufacturing process, or the use of post-consumer recycled materials for a product's packaging ...

In greenwashing, as in life, there are seven sins. There's the sin of the hidden trade-off, for example, the sin of vagueness, and the sin of no proof.

The Green Guides are not FTC rules or regulations, rather, they serve to warn about the types of marketing claims the FTC might find deceptive and therefore be in violation of Section 5 of the FTC ...

No companies received a high integrity rating. While marketing products as green or sustainable has become more widespread, Rasche told CBS News it's nothing new.

Companies that don’t back up their green marketing claims with evidence could face prosecution by the ACCC. ACCC commissioner John Martin says many people incorrectly believed green marketing ...