Graphic designers debate."What are those circles for in logo design?" the OP asks on Reddit. And they've opened a whole can of worms. You can understand the confusion. We've seen no shortage of ...

The key to a great logo is to create something that is timeless. In 15 years from now, your logo should be able to not look antiquated. Try not to use the same graphic ideas as everyone else ...

Jan Šabach, a graphic designer and creative director of the design and brand consultancy Code Switch, says the new logo appears to lack a coherent strategy or represent a clear idea.

Does this logo, from a design perspective, help accomplish that aim? Yes, says Randall Smith, a Salt Lake City graphic designer who helped craft a previous logo for the church.