Smith discusses the new logo and his work for the church on an older one, which began springing up as part of the “welcome” signs now found on Latter-day Saint meetinghouses across the globe.

Ivan Chermayeff –legendary designer of Pan Am’s globe symbol, the Smithsonian’s sunburst logo, Showtime’s wordmark, hundreds of posters, and numerous corporate identities–died December 2.

Ivan Chermayeff, a graphic designer who forged some of the most recognizable corporate logos of the second half of the 20th century — including those of the cable channel Showtime, the publisher ...

Jan Šabach, a graphic designer and creative director of the design and brand consultancy Code Switch, says the new logo appears to lack a coherent strategy or represent a clear idea.