A mission statement might slightly overlap with other marketing content but it's different from a vision statement, value statement, brand, or slogan. Mission statements serve a dual purpose.

The idea that every organization needs a mission and vision statement has turned into an almost dogmatic mission-vision-values mantra. One sees this especially often at company’s websites.

Now that you’ve spent time examining your "why" and the legacy you'd like to leave behind, we'll discuss in detail how to craft your vision and mission statement. With this, you'll have a ...

Two elements that are critical in defining your business objectives and should be included in your business plan are your mission statement and your vision statement. Your company’s goals and ...

One tool that can help is the clear articulation of the company's mission and vision statement. Articulating and repeating the positives of the move toward change in the organization will help ...

While mission and vision are terms that are often interchanged, they actually refer to two separate aspects of the company. The mission statement of the organization outlines the company's ...

About Mission, Vision and Values Free Expression Statement on Freedom of Expression Statement of DePauw University Values on Freedom of Expression DePauw’s statement of Freedom of Expression values ...