Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

Many organizations have mission and vision statements. Unfortunately, more often than not, these are ineffective. These nine reasons show why and what you can do about it.

Your mission statement narrows down what y our organization specifically does to bring that vision to life. It is often phrased in terms of what you do to work toward the future state.

Your mission statement is a declaration of what you want your business to achieve. A vision statement is more inspiring and shares your hopes for your business in the future.

–DEE HOCK, FOUNDER AND FORMER CEO OF VISA Traditionally a mission statement is a formal summary of the aims or purposes and values of a company, organization, or individual. Purposes are the ...

The Mission, Vision and Values is not a set of empty words to fill a space, but they make up the DNA of the business and it could be said that when each person has it “tattooed” in their ...

West Point is dropping “Duty, Honor, Country” from its mission statement, but will keep the phrase as its motto. Elizabeth Woodruff/USMA PAO ...

The new mission and vision statements mark a continuation of NJCU’s momentum as 2024 gets into full swing, which also included recent positive news on the enrollment front.