5 methods to combine Google Ads with other channels to retarget, nurture, and convert While retargeting ads are great, they’re just one piece of the nurturing puzzle.

A recent Ahrefs blog post claimed that Google is “stealing” international search traffic by automatically translating foreign-language content and serving it through its own infrastructure ...

Sometimes retargeting is referred to as “remarketing” (even though it actually is remarketing). An example of this is Google’s Remarketing Tools – they are all retargeting tools in the ...

With change underway in search rankings, marketers must remember a fundamental truth, says Dave Peiris of Propellernet.

The problem with Google AdWords for many businesses is that it's just so expensive. The insurance industry can pay up to $100 per click, while other businesses might find themselves paying upwards ...

The top three online advertising platforms — Google Ads, Bing Ads and Facebook Ads — offer a variety of ad types. For more e-commerce sales, though, retargeting ads are the way to go.

Facebook, Google, Bing, TikTok…all of these ad networks have retargeting pixels. Before we dig into the effectiveness of retargeting ads, let’s talk about a few of the common types.

Dive Insight: Amazon’s plans to move into retargeting, also known as remarketing, comes as the company has been aggressively beefing up its ad business in order to compete with the duopoly of Google ...

While paid retargeting of organic traffic has been a standard practice for years, there’s a lesser-known, untapped strategy: using organic social media to “retarget” your website visitors.

While Google is probably going to come out of its antitrust legal fight intact, it's very likely that its $20 billion Safari default search deal with Apple will undergo some big changes.

Google’s new AI-powered Search Generative Experience (SGE) is usually helpful, but the results take too long to load — I’d rather just scroll down the list of links.