AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Nonprofits need to understand more about what AI search is looking for and be sure their pages meet those standards, experts ...

This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

A new study shows AI search engines rely on less popular domains, expanding web diversity and challenging traditional SEO ...

Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for ...

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions. Many saw desktop impressions drop around Sept. 10. A working ...

CHICAGO, IL - October 30, 2025 - - As artificial intelligence–powered search systems increasingly shape how businesses are ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.