New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search.

The digital world is buzzing with excitement as Google introduces its groundbreaking AI Mode Chatbot, a revolutionary step in enhancing

Artificial intelligence is now in everything Google touches, including its Android XR mixed-reality glasses, a revamped search experience, and Gemini’s new agentic capabilities.

See how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.

Fast forward to today: We’re in the midst of another seismic shift. AI is completely redefining search. ChatGPT, Gemini, Perplexity and others are reshaping how we access information. Once again, I find myself at the forefront of a new era. This time, it’s called AI optimization—or AIO.

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again.

Back in the day, typing into Google felt like flipping on a light switch — instant access to the world’s knowledge. For years, that simplicity drove Alphabet’s search engine

The way people find businesses is changing rapidly, necessitating that business leaders modify their strategies to remain visible and competitive.

Google's antitrust trial, like Microsoft's, may have inadvertently spurred innovation by competitors, challenging its search dominance.

Google is investing in artificial intelligence and machine learning in Edmonton and across Canada. The search engine company announced a $5 million grant for the Alberta Machine Intelligence Institute (Amii).