Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...

Starting early next year, Google will start paying publishers per impression instead of by how many times someone clicks an ad. That means publishers will get paid every time an ad is displayed.

CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and ...

Google must face a trial in a long-running battle with a pay-per-click advertiser who claimed in a class-action complaint that the company reneged on a promise to discount some ads, and failed to ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Google today announced two changes to AdSense but doesn’t “expect publishers to see a change in their earnings” and payments. Consistency and “greater transparency” were cited as the reason for these ...

A set of four malicious applications currently available in Google Play, the official store for the Android system, are directing users sites that steal sensitive information or generate ...