Google My Business listing is a must for businesses with a physical location such as restaurants and service-based businesses. You can set up a Google my business listing for free at <a href ...

One of our clients, a consumer electronics giant, had long gauged its advertising impact one medium at a time. As most businesses still do, it measured how its TV, print, radio, and online ads ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company's AI-powered experience in Google Search. Ads may ...

With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are worried about how organic search will lead traffic and conversions for their business and their ...

Google offers several useful free tools, including Google Analytics, Google Search Console, and Google My Business. Small businesses that implement and dedicate time to an SEO strategy can see ...

Last week my colleague Aaron Pressman announced his defection from the venerable search service Google. Now it’s my turn. Well, not quite. I still use Google and plan to go on using it.