A report from Search Engine Land has now claimed Google is now testing a new ad format that brings shopping features straight into Gmail. Once clicked, these ads will expand to show a carousel of ...

Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.

Gmail’s Promotions tab begins showing carousel-style product ads with details like price and shipping offers, pushing ...

61% of Gen Z users feel closer to YouTube creators than those on other platforms, according to Google. Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen.

Google’s latest updates to Demand Gen campaigns equip legal marketers with powerful tools to enhance audience targeting, optimize creatives, and track performance across platforms like YouTube ...

Google is phasing out Video Action Campaigns by Q2 2025. Demand Gen campaigns will replace them, offering multi-format ads. Advertisers should start transitioning and testing Demand Gen now.

But Google also owns so many properties, including Search, YouTube and Gmail, that usually fit in at least somewhere for advertisers. Fractional attribution is better for advertisers, but it makes ...

The Next Gen Google has struggled to grow Demand Gen, which is like Performance Max but for online video and social media-type feed placements. Demand Gen’s existence represents a failure of sorts. It ...

Google's new gen AI tools help hyper-target your ad campaigns Creating diverse, targeted assets is the key to successful marketing. Here's how Google's AI can help advertisers.