Blue Shield of California now faces a slew of litigation after it said that its Google website analytics tool was configured ...

"Patients do not anticipate that their trusted healthcare and insurance provider will send their private information to ...

The transition to Google Analytics 4 (GA4) marks a significant change in how businesses track, measure, and analyze their website and app data. Search Engine Land offers in-depth insights and ...

Some small- to mid-sized business website owners have reported declines in web traffic of 70% or more, according to ...

Learn how to install the Google tag for conversion tracking using this step-by-step guide to test and verify your setup.

In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating ...

The publisher of Psychology Today failed to convince a federal court to toss a proposed class action alleging that allowing ...

Google Discover is testing shorter 'search.app' links for sharing content on Android. This update hides the URL but preserves ...

BigQuery will have various AI agents that support specific roles within the company, while Looker introduces conversational ...

In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating ...