Health insurance giant Blue Shield of California is notifying millions of people of a data breach. The company confirmed on ...

Tracking conversions in Google Ads isn’t optional ... to use Web and App events from Google Analytics, you won’t have to make any changes to your code. If you choose to set up a conversion ...

“When configuring Google Analytics, you must ensure that no query parameters, form inputs, or dynamic page elements can inadvertently pass sensitive data into the tracking code,” to prevent it ...

Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New attribution tools track campaigns even when users decline cookies. Clearer data labels and problem ...

Alphabet's Google has been demonstrating to employees and outside developers an array of different products, including an AI ...

The insurer said it severed the connection between Google Analytics and Google Ads early last year, and conducted a review to ensure no other analytics tracking software was exposing members ...

The company today announced several updates to its Workspace products, including the addition of Audio Overviews and new streamlined methods for tracking ... code using the Gemini model. Google ...

Blue Shield said it used Google Analytics to track how its customers ... Microsoft and X, after embedding tracking code on its website. Several other emerging healthcare companies, including ...