Google is leaning hard into a whole new segment of Google Analytics 4 called “events.” So, what’s an event? Pretty much whatever you want (or need) it to be.

For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the "audience overview" is not counting. You need to filter the results to show today and you will see ...

How To Use Google Analytics Many entrepreneurs avoid using Google Analytics because they don't understand how to use it. Yet, it can do so much for a business that every business owner should make ...

Share the audiences with the Google Analytics account. Your Audience will populate with data. (Note, it does take a full 24 hours, so don’t be concerned if you don’t see it populating before ...

It’s hard to do meaningful analysis in Google Analytics without segments. This session will introduce you to the functionality and show how you can get the most benefit out of segmentation.

Image: Andy Wolber/TechRepublic. When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors behave when they visit your site. Analytics can ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google ...