GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

We know SEO, but what is SCO Google? How does it work, and how important is it in digital marketing along with SEO?

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on ...

Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed. Google added a metadata field to the Search Analytics API to indicate ...

Discover ingenious ways to increase brand visibility on a budget. Unveil key strategies to elevate your brand's presence without breaking the bank today!

This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.

Fort Lauderdale, Florida – October 14, 2025 – PRESSADVANTAGE – Blue Interactive Agency has announced strong performance ...

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...

A new native Video Analytics tool is now live inside Google Ads, giving marketers a more granular look at how their video creatives perform—without needing to leave the platform. Advertisers will now ...