Discover how to build a winning data analytics portfolio, master key skills, and transition into this exciting field with ...

Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.

The global sensor data analytics market revenue was around US$ 12 billion in 2021 and is estimated to reach US$ 46 billion by 2031, growing at a compound annual growth rate (CAGR) of 14.5% during the ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

What sets Google apart, in its own words, is the tight integration of its foundation models across its entire stack. Much like Oracle Corp.’s longstanding advantage from integrating software with ...

Blue Shield of California is notifying health plan members that their protected health information was potentially shared for ...

Learn how data clean rooms help marketers navigate challenges in data fragmentation and stringent privacy regulations.

Apex Fintech Solutions Inc. ("Apex"), an innovation launchpad for the global investment ecosystem, announced a multi-year ...

Google is part of a Customs and Border Protection plan to use machine learning for surveillance, documents reviewed by The Intercept reveal.

Avoid third-party platforms that offer selective data, says Laurence Carton of Tug Agency. Proprietary tools can give you an ...