Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

Let’s learn how your agency can combine Google Analytics 4 (GA4) with Call Tracking by CallRail to uncover hidden call data and maximize ROI. In This Step-By-Step Guide ...

The cohort analysis in Google Analytics was originally a stand-alone beta report created from four parameters: cohort type, size, metrics and date range. With GA4, analysts have gained more ...

2. Learn to love events. Google is leaning hard into a whole new segment of Google Analytics 4 called “ events.” So, what’s an event? Pretty much whatever you want (or need) it to be.

Google has launched a new feature for Android users that allows them to access its advanced AI mode directly from the home ...

On Tuesday, Google shared via an X post that Gemini will now be able to remember a user's interests and preferences, which can then be used to better inform the AI's answers.