While analytics has been part of the marketing landscape for over a decade, the shift to Google Analytics 4's (GA4 ... to the website or app layout. For example, a hit could be attributed ...

Google Analytics 4 (GA4) has been more than a migration ... Here are a few best-practices for using GA4 and examples of how the platform will assist marketing teams. Start off by checking the data for ...

Process-focused KPIs aim to measure and monitor operational performance across the organization. Businesses generally measure and track KPIs through analytics software and reporting tools.