While analytics has been part of the marketing landscape for over a decade, the shift to Google Analytics 4's (GA4) event-based tracking has changed how we understand customer behavior.

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that ...

Google Analytics 4 Event Tracking: How To Get Set Up. While GA4 automatically collects information about basic events like clicks, downloads, and page views, custom event tracking can be tailored ...

Google Analytics 4 collects quite a few metrics by default, but there are times when you need something other than the default. That is where custom metrics comes in. Screenshot from GA4, October 2022 ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down.

Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. The post How to use GA4 events to track and measure your KPIs appeared first on MarTech.

Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting.Understanding how to ...

Google is giving everyone who uses Universal Analytics at least six months to say goodbye to their old data before it’s potentially erased. Data from Universal Analytics will not import into the ...

Google has moved the migration deadline to July 2024 and will shift support from UA360 and move the focus to GA4, Google Analytics Director of Product Management Russell Ketchum wrote in a post.

Web analytics. There are many vendors that offer web analytics, this article will focus on one of the most popular – Google Analytics, in particular Google Analytics 4 (GA4). A brief history lesson.