Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. Advertisers now have a quick and easy way to identify areas for improvement before ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

As Peter Drucker famously said: “If you can’t measure it, you can’t improve it.” These are words every digital marketer lives by. But this is only half true. You need to understand what is measured ...

Google makes constant updates to the criteria that help them determine the search engine rankings. It is why you should always stay on your toes trying to conform to the factors that Google sets. One ...

Quality Score is a grading system that Google uses to rate the quality and relevance of an ad with a search keyword. Google is always striving to improve the quality of the ads listed on their ...

Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. Google said ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. When you’re running a Google Ads campaign, pay attention to ...

As Google expands its lucrative ad network to new markets, industry watchers increasingly believe the search giant will buy its way into the nascent market for advertising inside video games. Google ...