Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. YouTube already allows advertisers to remarket YouTube ads to people who have ...

Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency of ad units on YouTube. In addition, Reach Planner can also forecast performance ...

The Google Blog announced you ca now buy YouTube Promoted Video ads directly in the Google AdWords console. Google said that any advertiser with video content in the U.S., Canada, the U.K., France, ...

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match ...