Google Ads announced that it will consolidate Smart display and Standard display campaign options. What’s Changing For Advertisers? Google’s announcement notes that advertisers will still be able to ...

Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience. There are two networks within Google AdWords – display and search.

In a move that publishers and advertisers alike have described as "inevitable," Google, Inc. said it will now serve Internet Advertising Bureau (IAB) standard banner ads in addition to text ads, as ...

Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.

Darren Woolley spent years sharing his expert knowledge of marketing on the web for free. Almost overnight, the world mostly ...

The Court of Justice’s nuanced ruling in a dispute over the use of trademarked keywords answered some questions and raised others. Susanne Mellqvist and Maria Lagergren of Valea analyse the decision ...