When your shots aren’t flying how you want or where they’re supposed to, you might take solace in searching for it armed with one of these trusty golf ball retrievers. There can be something ...

When comes to a player’s equipment, the golf ball is so often the most overlooked piece in the bag. Most golfers will shell out hundreds and even thousand of dollars to get a custom fitting to ...

There's a storm brewing in the golf world over how far the best players are able to pound the ball. Some argue it's making the game too easy. At its heart, the problem is technology. Clubs used to ...

What did you announce today and why is it so important? We’re updating the speeds used to test golf balls for the first time in 20 years. The game has evolved significantly during that time and it’s ...

In downtown Buffalo, tucked away on the fifth floor of a renovated factory building, you’ll find a direct-to-consumer golf ball company fashioning its own super innovative, rags-to-riches narrative.

Have you met a golfer yet who doesn’t dream of hitting the ball farther? Distance is golf’s Holy Grail quest for most of us. Even the longest of the long want to bash it longer, which you’ll ...