“How about Big Daddy?” someone asked. The URL was not available. Then owner-entrepreneur Bob Parsons suggested something different: “How about Go Daddy?” ...

By not conveying anything at all in explicit fashion, the new Go logo steps out of the way. “A mark is only as powerful as the brand itself,” says CMO Fara Howard. “The messages that we ...

They should have kept it that way, because the new, heart-shaped “GO” logo is a slap in the face to Daddy. He’s smiling, but behind those green-tinted sunglasses, I know he’s got tears in ...

Being outrageous seems to work just fine for Bob Parsons. He's the founder of Go Daddy, the world's largest domain-name registrar, which manages more than 32 million domain names for some six ...