“How about Big Daddy?” someone asked. The URL was not available. Then owner-entrepreneur Bob Parsons suggested something different: “How about Go Daddy?” ...

They should have kept it that way, because the new, heart-shaped “GO” logo is a slap in the face to Daddy. He’s smiling, but behind those green-tinted sunglasses, I know he’s got tears in ...

By not conveying anything at all in explicit fashion, the new Go logo steps out of the way. “A mark is only as powerful as the brand itself,” says CMO Fara Howard. “The messages that we ...

The Scottsdale-based web-hosting giant introduced a new logo Tuesday, a looping swirl of a “Go” design which “captures the essence of entrepreneurial spirit, pays homage to the importance of ...