Gin Lane 1751 was created in partnership between 10 th generation gin distiller, Charles Maxwell of Thames Distillers in London, and the Bloomsbury Club, led by industry veteran Geoff Curley.

The partnership kicked off this week with the release of the 'Victoria' Pink Bottle Clutch and Gin—a whimsical, floral patterned drawstring tote designed by Rowley that holds Gin Lane 1751's ...

William Hogarth, Gin Lane, 1751, red chalk, Morgan Library & Museum, purchased by Pierpont Morgan. The prints Beer Street and Gin Lane (both 1751) that open the exhibition were, according to Hogarth, ...

Gin Lane 1751 comprises four styles: a classic London Dry (40% abv); London Dry Royal Strength (47% abv); Victoria Pink Gin (40% abv); and an Old Tom Gin (40% abv).

In 1751, the artist William Hogarth created his famous print, "Gin Lane," showing chaos as a drunken mother drops her baby in the gin-soaked London streets.

Adaptable spirit An unusually adaptable spirit, gin can be flavored with anything botanical. Portobello Road's gin (Portobello Road No. 171) uses nine botanicals, including angelica root and nutmeg.