Dough goes into a giant oven the size of a football field ... Even the crackers themselves have seen innovation. The Extra Toasty Cheez-Its didn’t always exist. “It came about accidentally.

A Sam’s Club customer got less than she bargained for when she purchased a 45-pack of Cheez-Its from the big box store. “I got a box of Cheez-Its from Sam’s Club, so when I first opened the ...