Giant recently opened a factory in Hungary and aims to produce 300,000 bikes there next year. Many manufacturers have set up in Vietnam, but Southeast Asia doesn’t make sense for Giant, Ms. Tu said.

Last year, Giant said, it sold 6.6 million bikes and generated $1.9 billion in sales. Cycling enthusiasts in Southern California can expect to pay thousands of dollars for one of Giant’s ultra ...

Giant’s Trance model has been the go-to trail bike in its lineup for well over a decade, and regular updates to both its Maestro suspension platform and accompanying geometry have kept it a ...

King Liu, Tu’s uncle, established Giant in 1972 with an investment of $4 million New Taiwan Dollars (the rough equivalent of US$ 133,000 as of publication) and 30-some-odd workers, according to ...