Turning social media followers into customers is challenging for brands. Because users often follow brands for entertainment or connection, not to make purchases, brands must find authentic ways ...

About one in five Americans – and a virtually identical share of Republicans and Democrats – regularly get their news from ... likely to be found on the social media platform X, according ...

About 1 in 5 Americans say they get their ... more than 100,000 followers on Facebook, Instagram, TikTok, X or YouTube. Sixty-five percent of those who get news from social media said influencers ...

As Americans increasingly get their ... on the number of followers, subscribers, and views across streaming platforms (YouTube, Spotify, Rumble, Twitch, and Kick) and social media platforms ...

Young American adults are increasingly getting their news from social media influencers ... Among those who get their news from influencers, 65% said it helped shape their understanding of ...

According to the UNESCO study, 62% of surveyed creators said they don’t vet the accuracy of content before sharing it with their followers ... get their news from social media.