Tucked away in the back of the store, which is accented by Gap-like wood floors, high ceilings and white walls, is the Genius Bar. This is where perplexed Mac owners can pull up a stool, lean on ...

While the Genius Bar is the focal point of the Apple Store, it turns out the idea was initially panned by late Apple co-founder Steve Jobs. On the Recode Decode podcast, Apple's former retail ...

The Genius Bar became one of the centerpieces of Job’s vision for Apple stores, which were originally meant to be about far more than just retail.

First and foremost, Apple appears to over-book Genius Bar appointments, assuming up to 40% of service-seekers won't show up for the appointment. This is further compounded by employee sick calls ...

Starting the week of March 9, Apple will begin to roll out "Concierge," a new way for customers who walk into its stores with product issues to sign up with the in-store service area Genius Bar ...

Now a Genius Bar is available at Hopkins' North Junior High School, where the 7th graders just got iPads. To help the 7th graders with their new tablets, the school has 8th and 9th graders work at ...

Genius Bar reservations are also tied in to the "Take in for Service" option, which adds Apple Authorized Service Providers to the list of brick-and-mortar repair and support outlets. Other forms ...

The Genius Bar horror stories are in. And they are horrible. Geniuses obliterating iMacs, covered in roaches, even stealing customers’ girlfriends. The evil Genius Bar is real, and it’s in ...