No longer the outcast of supermarket shelves, private labels (otherwise known as generic) have stepped up ... capable of holding its own against junk-food royalty. To shoppers indecisive about ...

Many consumers often find themselves paying a premium for branded products, unaware that generic alternatives offer the same ...

Experts believe these successes can translate to instant food delivery, with platforms like Zepto Cafe, Blinkit’s Bistro and Swiggy’s Snacc leading the way.