While [generational marketing] is still useful, that doesn’t mean you want it to necessarily be your only go-to anymore,” Bitar said. A tailor-made strategy ...

Today, Jenny Rooney speaks with Jason Bunge, CMO of Hasbro, in a conversation that challenges traditional notions of ...

Rihanna’s childhood love for The Smurfs gave the movie a standout marketing advantage, placing her at the heart of the ...

Generational marketing operates off of a set of assumptions about a given demographic that dictate what that group might want, and not want, from a given brand. Let’s take a family as our example.

As brands develop whole-family marketing strategies for 2023 and beyond, they must consider the following best practices to ensure brand-safe, family-friendly marketing. Establish the rules.

A strategic acquisition—imported in the U.S. by Albert Bichot USA—rooted in shared values, generational winemaking, and a ...

Our annual Generational Marketing webinar, packed with fresh COGNITION Smart Data insights, provides invaluable data to help you understand what today’s—and tomorrow’s—homebuyers truly ...

Generational differences are minimal and often exaggerated. Focus on managing perceptions, not supposed generational gaps. Misleading stereotypes harm workplace dynamics and employee attitudes.

Jack Nicklaus was in Dallas this week for “The Generational Salute: A Tribute to Our Troops,” a fundraising event sponsored by Generational Group.

March 20, 2014 Why Understanding Generational Differences Can Make All The Difference to Your Attorney and Client Relationships Adrian Lurssen JD Supra Perspectives + Follow Contact ...