USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

The lexicon surrounding money and wealth is changing, and it might sometimes sound like a different language. Find out what ...

While many brands are still trying to figure out how to authentically engage with Millennials and Gen Z, Penquin, a leading ...

Marni Rose McFall is a Newsweek reporter based in London, U.K. Her focus is on internet trends, U.S. politics and popular culture. She has covered fashion, culture, art and music extensively.

Understanding them isn’t about keeping up; it’s about remaining relevant. And we, as business leaders, have to stay curious ...

Between the return of weight-loss culture, fueled in part by the rise of GLP-1s, and the critical eye of social media ...

People commented that the speech was a microaggression. The general sentiment of many sharing their thoughts was that all ...

One CEO told Newsweek that Gen Z workers are "extremely overwhelmed to the point that they shut down as a form of ...

Companies crave loyalty from the savviest of digital natives, but earning it will take a uniquely engaging approach ...

Coming in after Gen Z, and likely the children of Gen X, Generation Alpha comprises those born between 2013 to 2024. This generation is growing up in an entirely digital world, allowing them to be ...

This glossary aims to define and explain popular slang words and phrases of Generation Z (usually defined as people ... and "unalive" instead of "kill." Alpha male: Taken from animal ethology ...

Today's kids — the ones we call Generation Alpha — are growing up surrounded by screens and choices. From the time they're ...