Explore the fractured, ironic, and algorithm-driven world of Generations Z and Alpha trends of the first half of 2025 — from TikTok’s uncertain future and AI’s cultural takeover to nostalgia ...

Short attention spans, an overdependence on technology and a lack of interest in learning are all things that Generation Alpha has been accused of having. The demographic, born between the 2010s ...

That's right, babies born in 2025 will be part of Generation Beta, rather than the outgoing Generation Alpha. Here's what to know. Babies born in 2025 will be part of Generation Beta.

Alpha is projected to be the world’s largest generation, with more than 2bn members. By 2029 nearly $5.5trn will be spent on Alphas a year, predicts Mr McCrindle’s research firm.

At 5, 3½ and 18 months old, White’s children are part of Generation Alpha — kids born between 2010 and 2024 — who are increasingly influential players when it comes to the discretionary ...

Generation Alpha will soon be coming to an end. As we’ve seen with Millennials, then Gen Z and now Gen Alpha, technology has played a big part in defining each group.

Here, though, seems like a good time to mention that McCrindle runs a firm that sells generational insights, including “The Generations Defined Masterclass” and “Generation Alpha Masterclass ...

Oriard reminds parents that every generation, including Gen Alpha, brings its unique strengths and challenges. “To us, It’s not about whether they’re more or less respectful," she explains.

But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit. We’ve heard so much about the mental health struggles of American teenagers.

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from ...

Hit by the impact of the COVID-19 pandemic as young children, Generation Alpha is going through school at a time when technology is more ubiquitous in education than ever before.